ICD User Guide: List of Tables and Figures
ABOUT DATAMONITOR
CHAPTER 1 INTRODUCTION TO THE INTERACTIVE CONSUMER DATABASE
1.1 Overview
1.2 The ICD Data Sets
CHAPTER 2 USING THE DATABASE
2.1 Overview
2.2 Data Selection
2.3 Using the Drop-down Options
2.4 Using Drill Downs
2.5 Using Tabs
2.6 Generating Charts
2.7 Download to Excel
2.8 Saved Tables
CHAPTER 3 INTRODUCTION TO THE DATA SETS
3.1 Market Value
3.2 Expenditure per Capita
3.3 Market Volume
3.4 Per Capita Consumption
3.5 Brand Shares
3.6 Company Shares
3.7 Distribution
3.8 Alternative Segmentations
3.9 ConsumerGraphics
3.10 Base Drivers
CHAPTER 4 DEFINITIONS
4.1 Category Definitions
Market
Market
Fragrances
4.2 Distribution Channel Definitions
Channel
Channel
Channel
CHAPTER 5 RESEARCH METHODOLOGY
5.1 Overview
5.2 Secondary research
5.3 Market modelling
5.4 Primary research
5.5 Data finalization
5.6 Ongoing research
© Datamonitor 2004
