ICD User Guide

CHAPTER 4 DEFINITIONS

4.1 Category Definitions

Drinks

Food

Personal care

4.2 Distribution Channel Definitions

Drinks

Food

Personal Care

CHAPTER 4 DEFINITIONS

4.1 Category Definitions

Drinks

Food

Personal Care

Drinks

Market Category Segment Definition
Beer, cider & FABs Beer Ales, stouts & bitters Top-fermenting dark beers usually brewed at room temperature. Stout is a strong, smooth, flat, very dark ale (eg Guinness); bitter is a dry, hoppy ale (eg John Smith's).
Beer, cider & FABs Beer Low/no alcohol Low alcohol beer has an alcohol content below 3%; no alcohol beer has an alcohol content below 0.5%.
Beer, cider & FABs Beer Premium lager Pale, bottom-fermented effervescent beer. "Premium" refers to price and branding, not alcohol content. In the USA, brands in this category are often referred to as 'super-premium' (eg Michelob).
Beer, cider & FABs Beer Speciality beer Beer types not covered within mainstream categories - includes wheat beers and other local specialties.
Beer, cider & FABs Beer Standard lager Pale, bottom-fermented effervescent beer. "Standard" refers to price and branding, not alcohol content. Also includes economy lagers and low-malt beers. Includes brands commonly described as 'premium' in the USA (eg Budweiser).
Beer, cider & FABs Cider & perry Overall Cider (called hard cider in the US) is an alcoholic beverage made from the fermented juice of apples; perry is a similar beverage made from pears.
Beer, cider & FABs FABs Alcoholic soft drinks All flavored drinks with an ABV of under 6% that are not based on wine or agricultural spirits. Includes 'malternatives'.
Beer, cider & FABs FABs Pre-mixed spirits Ready-to-drink products consisting of a spirit base blended with a soft drink mixer. Example brand is Bacardi Breezer.
Beer, cider & FABs FABs Wine coolers Ready-to-drink alcoholic beverage based on wine, fruit juice, sugar, and carbonated water.
Soft drinks Bottled water Sparkling flavored Naturally or artificially carbonated bottled water with added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included.
Soft drinks Bottled water Sparkling unflavored Naturally or artificially carbonated bottled water without added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included
Soft drinks Bottled water Still flavored Still bottled water with added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included
Soft drinks Bottled water Still unflavored Still bottled water without added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included
Soft drinks Carbonates Cola - regular Carbonated drinks flavored with cola nut extract or artificial cola flavoring and sweetened with sugar (eg Coca-Cola).
Soft drinks Carbonates Cola - diet Carbonated drinks flavored with cola nut extract or artificial cola flavoring and sweetened with aspartame, saccharine, or other artificial sweeteners (eg Diet Pepsi, Coca-Cola Light).
Soft drinks Carbonates Fruit-flavored Carbonated drinks flavored with natural or artificial fruit flavoring (eg Tango, 7UP).
Soft drinks Carbonates Mixers Carbonated drinks sold primarily to be mixed with alcohol (eg tonic water, bitter lemon).
Soft drinks Carbonates Other All other carbonated drinks, except functional drinks, RTD teas and sparkling water.
Soft drinks Concentrates Liquid concentrates Squashes, cordials and other liquid concentrates for dilution to taste by consumer (eg Robinson's, Ribena). May contain fruit juice.
Soft drinks Concentrates Powder concentrates Concentrates sold in dry powder form for dilution to taste by consumer (eg Tang, Kool-Aid).
Soft drinks Functional drinks Energy drinks Drinks that replace the energy (plus liquid and salts) lost before, during or after exercising or illness (eg Lucozade, Red Bull, Virgin Energy).
Soft drinks Functional drinks Sports drinks Energy drinks that additionally provide a range of other nutrients, also known as isotonic drinks (eg Gatorade, Isostar). Does not include powdered variants.
Soft drinks Functional drinks Nutraceutical drinks Drinks with components or ingredients added to give it a specific medical or physiological benefit. In countries where nutraceutical products are legally defined, only these drinks are included. Does not include energy/sports drinks.
Soft drinks Functional drinks Smoothies Drinks based on a blend of juices and dairy products (milk or yogurt). Can be still or carbonated. Excludes nutraceutical drinks.
Soft drinks Juices Fruit drinks (0-29% juice) Fruit-flavored still drinks containing less than 29% juice (eg Sunny Delight). The rest is water, coloring, flavoring and sweetener. Does not include fruit-flavored RTD teas or functional drinks.
Soft drinks Juices Nectars (30-90% juice) Drinks containing 30-90% fresh juice or made-up concentrate (eg Pago). The rest is water, coloring, flavoring and sweetener. Does not include fruit-flavored RTD teas or functional drinks.
Soft drinks Juices Pure fruit (100% juice) Fruit juices containing more than 90% fresh juice or made-up juice concentrate (eg Tropicana).
Soft drinks Juices Vegetable juices All still soft drinks containing vegetable juice (eg V8).
Soft drinks RTD tea & coffee RTD coffee All prepackaged ready-to-drink beverages containing coffee.
Soft drinks RTD tea & coffee RTD tea All prepackaged ready-to-drink beverages containing tea, including herbal teas.
Spirits Brandy Cognac Grape brandy produced in France's Cognac region.
Spirits Brandy Armagnac Grape brandy produced in France's Armagnac region.
Spirits Brandy Fruit brandy Spirit made by distilling fruit wine (other than grape wine).
Spirits Brandy Other grape brandy Spirit made by distilling grape wine (other than Armagnac and Cognac)
Spirits Gin & genever Overall Spirit made by distilling malted barley, rye or maize grain and flavored with juniper berries.
Spirits Liqueurs Cream Sweet drinks with over 17% ABV and at least 2.5% sugar content manufactured using a distilled spirit and cream (eg Bailey's).
Spirits Liqueurs Fruit Sweet drinks with over 17% ABV and at least 2.5% sugar content, manufactured using a distilled spirit and extracts of fruit (eg Midori, Passoa).
Spirits Liqueurs Other Sweet drinks with over 17% ABV and at least 2.5% sugar content, manufactured using a distilled spirit and flavoring ingredients (such as seeds, herbs, flowers, nuts or spices). Includes Amaretto, Galliano, Tia Maria.
Spirits Rum Dark rum A spirit made from sugar cane, darkened either by the addition of caramel or by maturation in oak containers (eg Captain Morgan, Navy Rum)
Spirits Rum Light rum Spirit made from sugar cane with no coloring additives (eg Bacardi)
Spirits Speciality spirits Overall Distilled beverages not defined within the other categories. Includes local specialties (eg aquavit).
Spirits Tequila & mezcal Overall Spirit distilled from agave plants (eg Jose Cuervo). Tequila is a variety of mezcal produced in Mexico's Tequila region.
Spirits Vodka Flavored Unaged spirit made from agricultural alcohol (usually grain or rye) with added flavoring and/or sweetener (eg Absolut Peppar, Stolichnaya Vanil)
Spirits Vodka Unflavored Unaged spirit made from agricultural alcohol (usually grain or rye) with no added flavoring (eg Smirnoff, Stolichnaya)
Spirits Whisk(e)y American All whiskey produced in the USA (eg Jack Daniel's, Jim Beam). Includes bourbon (corn-based) and rye whiskeys.
Spirits Whisk(e)y Canadian All whiskey produced in Canada (eg Canadian Club). Includes bourbon (corn-based) and rye whiskeys.
Spirits Whisk(e)y Irish All whiskey produced in Ireland, generally made from barley (eg Jameson, Bushmills).
Spirits Whisk(e)y Scotch Spirit produced in Scotland by turning barley into malt which is infused in water, then fermented, distilled and aged. Single malt Scotch whiskies (eg Talisker, Glenlivet) contain whisky from only one distillery. Blended scotches are made by blending different single malt Scotch whiskies with a variety of grains such as unmalted barley, wheat or maize (eg Johnnie Walker, Famous Grouse).
Wine Fortified wine Madeira Fortified wine produced in the Portuguese Madeira islands. Madeira is exposed to extreme temperature before bottling to prevent secondary fermentation.
Wine Fortified wine Port Sweet, thick, rich fortified wine produced in the Portuguese Douro Valley with an ABV of around 20%.
Wine Fortified wine Sherry Fortified wine produced in Spain's Jerez region. The wine is fortified with neutral spirits and aged for at least four years in a series of barrels.
Wine Fortified wine Others All fortified wine (ABV between 14-20%) other than madeira, port, sherry. Does not include vermouth.
Wine Sparkling wine Cava Sparkling wine produced in Spain using the 'methode traditionelle' (natural carbonation via a second fermentation in the bottle).
Wine Sparkling wine Champagne Sparkling wine produced in the Champagne region of France, using Chardonnay, Pinot Noir and Pinot Meunier grapes. Champagne is naturally carbonated via a second fermentation in the bottle.
Wine Sparkling wine Other All sparkling wines sold that do not meet the definitions of any of the other categories.
Wine Sparkling wine Domestic Sparkling wine produced and consumed domestically. Includes sparkling wine made from imported grape must.
Wine Sparkling wine Imported Sparkling wine produced abroad. Includes wine produced abroad and bottled domestically.
Wine Still wine Red Still wine produced from black grapes with the skin left in during fermentation. Excludes red fortified wines and red vermouth.
Wine Still wine Rosé Still wine produced either from black grapes with the skin left in for a short time during fermentation, or by mixing red and white wines (the latter practice is forbidden in some countries).
Wine Still wine White Still wine produced from white grapes or black grapes with the skin removed before fermentation. Excludes white fortified wines and white vermouth.
Wine Vermouth Bianco Includes dry and sweet white vermouth. Vermouth is made by fortifying wine to around 15%, storing in casks for at least a year, and then adding additional wine which has been fortified to 50%, mixed with aromatics, and also stored for a year.
Wine Vermouth Rosso Includes all red vermouth. Vermouth is made by fortifying wine to around 15%, storing in casks for at least a year, and then adding additional wine which has been fortified to 50%, mixed with aromatics, and also stored for a year.

Food

Market Category Segment Definition
Bakery & cereals Bread & rolls Artisanal Bread products manufactured by small local bakeries for sale on the premises.
Bakery & cereals Bread & rolls Industrial Pre-packed industrially manufactured bread products, generally made at dedicated premises and sold through retail outlets.
Bakery & cereals Bread & rolls In-store bakery Bakery products sold through non-specialist stores that have been baked or semi-baked (‘finished off’) at the point of sale.
Bakery & cereals Breakfast cereals Hot Breakfast cereal that requires heating before consumption. Includes traditional products (eg porridge oats), instant mixes (eg Ready Brek), and ready-to-heat products (eg Quaker Instant Oatmeal Express)
Bakery & cereals Breakfast cereals Ready-to-eat Breakfast cereal that does not require heating. Includes dry cereals and prepackaged cereal/milk kits.
Bakery & cereals Cakes & pastries Artisanal Cakes and pastries manufactured by small local bakeries for sale on the premises. Includes Danish pastries; excludes morning goods.
Bakery & cereals Cakes & pastries Industrial Pre-packed industrially manufactured cakes and pastries, generally made at dedicated premises and sold through retail outlets. Includes Danish pastries; excludes frozen cakes and pastries, and excludes morning goods.
Bakery & cereals Cakes & pastries In-store bakery Cakes and pastries sold through non-specialist stores that have been baked or semi-baked (‘finished off’) at the point of sale. Includes Danish pastries; excludes morning goods.
Bakery & cereals Cereal bars Overall Confectionery/breakfast-replacement bars made from a mixture of cereals and fruits bound together by syrup (eg Nutri-Grain). Does not include energy bars.
Bakery & cereals Cookies (sweet biscuits) American cookies A small, usually flat and crisp biscuit made from sweetened dough.
Bakery & cereals Cookies (sweet biscuits) Artisanal Cookies manufactured by small local bakeries for sale on the premises.
Bakery & cereals Cookies (sweet biscuits) Assortments Boxes including a varied collection of product – usually packaged in metal tins. Examples include Veno’s Danish butter biscuits.
Bakery & cereals Cookies (sweet biscuits) Butter-based Products that position themselves as butter-based (eg Leibniz Butter) or as shortbread (eg Walker’s Shortbread).
Bakery & cereals Cookies (sweet biscuits) Chocolate Products coated with chocolate on one or both sides (eg chocolate digestives, Jaffa Cakes). Only includes products sold in the cookie section of retail outlets: chocolate countlines such as Kit-Kat are excluded.
Bakery & cereals Cookies (sweet biscuits) Cream filled A cream-based filling sandwiched between two cookies and not coated in chocolate (eg custard creams, Oreos)
Bakery & cereals Cookies (sweet biscuits) Egg-based Low-cost, generic, egg-based cookies, popular in eastern Europe. Normally unbranded.
Bakery & cereals Cookies (sweet biscuits) In-store bakery Cookies sold through non-specialist stores that have been baked or semi-baked (‘finished off’) at the point of sale.
Bakery & cereals Cookies (sweet biscuits) Plain Also known as ‘semi-sweet.’ Slightly sweet crackers made with whole-wheat flour – graham crackers in the US, digestives in the UK (eg McVities’ Digestives, Keebler graham crackers)
Bakery & cereals Cookies (sweet biscuits) Wafer A light sweet product slightly thicker than a wafer, with a creamy filling. Includes Manner.
Bakery & cereals Cookies (sweet biscuits) Other All other sweet biscuit products.
Bakery & cereals Crackers (savory biscuits) Bread substitutes Dry, thin, crisp biscuits generally used as an alternative to bread, also known as dry wafers (eg Ryvita).
Bakery & cereals Crackers (savory biscuits) Cheese-flavored Cheese-flavored savory biscuits of any kind (eg Cheez-It, Cheddars).
Bakery & cereals Crackers (savory biscuits) Plain Hard, dry savory biscuits, generally hard or crisp. Can be salted (eg Ritz) or unsalted (eg Jacobs’ Cream Crackers). Does not include cheese flavored crackers.
Bakery & cereals Crackers (savory biscuits) Other All savory biscuits other than cheese, plain crackers, and bread substitutes.
Bakery & cereals Morning goods Artisanal Breakfast bakery products manufactured by small local bakeries for sale on the premises. Includes bagels, croissants (plain and flavored), donuts, muffins, and scones. Excludes Danish pastries.
Bakery & cereals Morning goods Industrial Pre-packed industrially manufactured breakfast bakery products, generally made at dedicated premises and sold through retail outlets. Includes bagels, croissants (plain and flavored), donuts, muffins, and scones. Excludes frozen products and Danish pastries.
Bakery & cereals Morning goods In-store bakery Breakfast bakery products sold through non-specialist stores that have been baked or semi-baked (‘finished off’) at the point of sale. Includes bagels, croissants (plain and flavored), donuts, muffins, and scones. Excludes frozen products and Danish pastries.
Confectionery Chocolate Boxed Assortments of different, individual bite-sized chocolates packaged in a box or carton and often used as gifts.
Confectionery Chocolate Countlines Chocolate-covered bars designed to be eaten in one go. Includes bitesize countlines sold in multipacks. Products marketed as biscuits/cookies are not included.
Confectionery Chocolate Molded bars Solid chocolate bars, blocks or tablets shaped by pouring melted chocolate into moulds, with or without added ingredients such as fruit and/or nuts.
Confectionery Chocolate Novelties Novelties are mainly seasonal products which are produced for Easter, Valentines Day and Christmas. They cover products such as eggs, soldiers, animals and coins.
Confectionery Chocolate Straightlines Identical products packed in bags or boxes (also known as selflines). Straightlines compete on store shelves with countlines and small molded bars if bagged, and with assortments if boxed.
Confectionery Chocolate Other Local specialties such as alfajores in Latin America.
Confectionery Gum Bubble gum A chewing gum especially designed for blowing bubbles (eg Hubba Bubba).
Confectionery Gum Chewing gum Sweetened and flavored gum prepared for chewing. Includes sugar-free varieties; does not include bubble gum.
Confectionery Sugar confectionery Hard boiled sweets Sugar mass which is processed to be non-grained or to be grained through aeration. Includes sugar-free varieties. Also known as bonbons in France.
Confectionery Sugar confectionery Mints Sugar confectionery flavored with natural or synthetic mint oil (eg Polo). Does not include mint-flavored chocolates.
Confectionery Sugar confectionery Caramels and toffees Soft, chewy candies. Caramel is made by boiling milk and sugar together; toffee by boiling together molasses, treacle or sugar with butter, milk and occasionally flour.
Confectionery Sugar confectionery Gums and jellies Sugary products formed into a jelly-like structure; generally flavored and colored (eg Fruit Pastilles, Jelly Belly). Includes gum drops, jelly beans, jellied and fruit-flavored slices.
Confectionery Sugar confectionery Medicated Cough drops, lozenges and all other sugar confectionery products that make health claims (eg Halls). Includes products with and without licensed OTC pharmaceutical status. Does not include laxative chocolates.
Confectionery Sugar confectionery Other Sugar-based confectionery products other than chocolate, chewing gums and cereal bars. Includes marshmallows and fudges.
Confectionery Cereal bars Overall Confectionery/breakfast-replacement bars made from a mixture of cereals and fruits bound together by syrup (eg Nutri-Grain). Does not include energy bars.
Dairy food Cheese Natural cheese Cheese that is made directly from the coagulation and whey separation of milk.
Dairy food Cheese Processed cheese Products made by blending one or more kinds of natural cheese into a homogeneous mass, often adding other ingredients such as salt and emulsifier. Includes cheese spread; does not include cheese powders. All products must be at least 51% cheese.
Dairy food Chilled desserts Dairy-based Chilled dairy-based desserts. Includes cheesecakes, flans, mousses. Does not include frozen desserts.
Dairy food Chilled desserts Non-dairy Gelified water-based and soy-based desserts. Does not include frozen desserts.
Dairy food Cream Overall The yellow-tinted component of whole milk, with a butterfat content of at least 18%. Includes sour cream, long-life and frozen cream.
Dairy food Fromage frais Overall Curd cheese or quark packaged as a dessert.
Dairy food Milk Fresh liquid milk Flavored or unflavored, pasteurized or unpasteurized liquid milk. Includes skimmed, semi-skimmed and whole milk. Includes cow’s and other mammals’ milk. Does not include long-life milk.
Dairy food Milk Long-life liquid milk Shelf-stable flavored or unflavored milk, either sterilized or heat treated (UHT) to kill bacteria.
Dairy food Milk Concentrated milk Condensed or evaporated milk. Condensed milk is a thick, sweet milk product from which water has been removed and to which sugar has been added. Evaporated milk is unsweetened condensed milk made from homogenized milk.
Dairy food Milk Powdered milk Includes flavored and unflavored skim milk powder, whole milk powder, and buttermilk powder. Does not include infant formula.
Dairy food Spreadable fats Butter Spreads made exclusively from milk and/or cream (salt and coloring are also permitted), and containing not less than 80% by weight of milkfat (eg Lurpak)
Dairy food Spreadable fats Dairy spreads Spreads made from a blend of fat containing both butter/cream and vegetable oils (eg I Can’t Believe It’s Not Butter)
Dairy food Spreadable fats Low fat spreads Spreads containing less than 60% fat, made from any kind of edible oil/fat and water.
Dairy food Spreadable fats Margarine Spreads made from emulsified vegetable or animal fats.
Dairy food Yogurt Standard yogurt Flavored or unflavored, sweetened or unsweetened coagulated milk product obtained by specific lactic fermentation. Does not include yogurts marketed as drinks.
Dairy food Yogurt Yogurt drinks Yogurt sold for the primary purpose of drinking. Includes fermented milks such as kefir, rayab and laban
Ice cream Artisanal Overall Ice cream manufactured by small local producers for sale on the premises. Includes impulse and take-home sales, but not on-the-premises consumption.
Ice cream Frozen yogurt Overall Soft frozen dessert made from cultured dairy products, with added natural or artificial sweetener and flavoring. Includes all impulse and take-home sales.
Ice cream Impulse Dairy-based Dairy- or vegetable oil-based ice cream products sold for impulse (on-the-go) consumption. Includes single-serve ice cream tubs, packaged cones (eg Cornetto), ice cream sandwiches, and chocolate-coated ice creams (eg Magnum). Includes low fat dairy and oil-based products (other than frozen yogurt).
Ice cream Impulse Water-based Water-based frozen desserts sold for impulse (on-the-go) consumption. Includes single serve sorbet/sherbert tubs and ice lollies.
Ice cream Take-home Dairy-based Dairy- or vegetable oil-based ice cream products sold for take-home consumption. Includes multiple-serving ice cream tubs and, ice-cream cakes (eg Vienetta). Includes low-fat dairy- and oil-based products (other than frozen yogurt).
Ice cream Take-home Water-based Water-based frozen desserts sold for take-home consumption. Includes sorbet/sherbert tubs.
Savory snacks Nuts & seeds Peanuts A ground nut grown on the peanut vine. Includes only peanuts sold at retail packaged primarily for snack consumption. Includes shelled and unshelled, plain and roasted, salted and unsalted varieties.
Savory snacks Nuts & seeds Other All nuts and seeds sold at retail packaged primarily for snack consumption, other than peanuts. Includes shelled and unshelled, plain and roasted, salted and unsalted varieties.
Savory snacks Popcorn Microwaveable Unpopped popcorn that needs to be heated in the microwave before consumption (eg Act II).
Savory snacks Popcorn Ready-to-eat Bagged, pre-popped popcorn (eg Crunch ‘n Munch). Does not include sales of loose ready-popped corn (eg in movie theaters)
Savory snacks Popcorn Unpopped Unpopped pocorn that must be heated conventionally in a pan or dedicated machine. Often unbranded or private label. Does not include products that can be heated by microwave.
Savory snacks Potato chips Overall Bagged snack products produced directly from cuts of potatoes (eg Lay’s, Ruffles). Referred to as ‘crisps’ in the UK. Does not include reconstituted potato snacks.
Savory snacks Processed snacks Corn & tortilla chips Processed snacks that are fried or seared after they have been extruded (eg Fritos, Doritos).
Savory snacks Processed snacks Extruded snacks Snacks manufactured by pushing a raw mixture through pipes under pressure prior to cooking. Includes processed and reconstituted products (eg Wotsits, Pringles). Does not include corn or tortilla chips.
Savory snacks Other savory snacks Ethnic snacks Snacks indigenous to non-western cultures, usually Asian specialties.
Savory snacks Other savory snacks Pretzels Crisp and brittle salted baked snack made with unleavened dough. Usually knot or stick shaped.
Savory snacks Other savory snacks Other All other packaged ready-to-eat salty snack products. Chiefly local specialties.

Personal care

Fragrances Male Mass Fragrances aimed exclusively at men, with a wide distribution through retail channels such as grocery chains and pharmacies (eg Old Spice). Generally from mass production runs.
Fragrances Male Premium Fragrances aimed exclusively at men, carrying the brand name of a globally recognized prestige house (eg Hugo). Primarily distributed through department stores and specialty stores.
Fragrances Female Mass Fragrances aimed exclusively at women, with a wide distribution through retail channels such as grocery chains and pharmacies (eg Charlie). Generally from mass production runs.
Fragrances Female Premium Fragrances aimed exclusively at women, carrying a brand name of a globally recognized prestige house (eg Chanel No 5). Primarily distributed through department stores and specialty stores.
Fragrances Unisex Mass Fragrances aimed at people of both sexes, with a wide distribution through retail channels such as grocery chains and pharmacies (eg 4711). Generally from mass production runs.
Fragrances Unisex Premium Fragrances aimed at people of both sexes, carrying a brand name of a globally recognized prestige house (eg CK Be). Primarily distributed through department stores and specialty stores.
Haircare Conditioner Intensive Hot oils and masks used for hair conditioning at home
Haircare Conditioner Traditional Liquid hair conditioners. Includes leave-in and wash-out products.
Haircare Conditioner Other Coloring conditioners, conditioning mousses and mousse balms.
Haircare Hair colorants Bleachers Permanent products designed for hair lightening only.
Haircare Hair colorants Highlights/Lowlights Permanent hair products that create light or dark streaks.
Haircare Hair colorants Permanent Permanent hair coloring products that chemically bind to hair and do not wash out.
Haircare Hair colorants Semi-permanent Coloring products designed to last through six to eight washes (eg Loving Care).
Haircare Hair colorants Tone on tone Coloring products designed to last longer than semi-permanents but not to permanently bind to the hair shaft (eg Lasting Care).
Haircare Hair colorants Other All other semi-permanent or permanent coloring products, such as henna.
Haircare Perms & relaxers Overall All home perms (in foam or lotion form) and all home hair relaxing products.
Haircare Shampoo 2-in-1 Combined shampoo and conditioning products.
Haircare Shampoo Anti-dandruff Shampoos marketed primarily on the basis of their anti-dandruff properties.
Haircare Shampoo Baby Shampoos marketed primarily for use on babies and infants.
Haircare Shampoo Standard Liquid or cream preparation of soap or detergent to wash the hair, other than specialist niche shampoos.
Haircare Shampoo Other Niche shampoos not covered elsewhere (includes medicated shampoos)
Haircare Styling agents Creams and waxes Styling creams are gentle holding products that also moisturize hair; waxes (including pomades) are strong, holding products. Colored products are included; wax sprays are not.
Haircare Styling agents Gel Thick, clear liquids applied to wet hair to provide strong hold, or to dry hair to give a wet look or apply to specific areas. Colored products are included; gel sprays are not.
Haircare Styling agents Hairspray Hairspray covers aerosols and non-aerosols such as pumps, pump and sprays. It does not include spray mousses, waxes or gels.
Haircare Styling agents Mousse Aerosol foams used for hair styling. Colored products are included.
Haircare Styling agents Styling spray Includes gel sprays, wax sprays, and other non-hairspray sprayed products.
Haircare Styling agents Other Styling agents not covered within the other segments, chiefly oils and spritzers.
Haircare Salon products Overall All haircare products sold by or used in salons (both over-the-counter and in-the-basin). Value is measured at the price paid by the salon.
Make-up Eye make-up Eyeliner Make-up applied to enhance the shape of the eyes. Includes liquid, pencil and powder products.
Make-up Eye make-up Eyeshadow Make-up applied to color the eyelids. Includes cream, matte, pencil and liquid products.
Make-up Eye make-up Mascara Make-up applied to enhance the eyelashes. Includes black and colored varieties.
Make-up Eye make-up Other Any other eye make-up product not covered in the other categories. Includes eye glosses.
Make-up Face make-up Blusher Blusher products apply color to the skin. Includes powder, cream, liquid and gel varieties.
Make-up Face make-up Foundation Products that are applied to the entire face to allow a uniform appearance. Includes liquid, powder and cream products.
Make-up Face make-up Powder Products that prevent facial shinyness. Can be loose or pressed (cake).
Make-up Face make-up Other All other face make-up products (excluding eye make-up).
Make-up Lip make-up Lipliner Products used to define the lips and keep lipstick in place. Typically available in pencil form.
Make-up Lip make-up Lipstick/gloss Lipsticks are waxy, colored cosmetics, available in stick form frost, matte or cream varieties. Lip glosses are thick liquid products packaged in pots or tubes.
Make-up Lip make-up Other Other lip make-up products (including lip sheers). Does not include lip balms.
Make-up Nail make-up Nail varnish Clear or colored quick-drying lacquer for the nails (nail polish, nail enamel).
Make-up Nail make-up Nail varnish remover All chemical products marketed for the removal of nail polish. Includes liquids, pads and sticks.
Make-up Nail make-up Other All other nail make-up products. Does not include false nails.
Skincare Body care Mass Widely distributed body care creams, lotions and milks. Includes anti-cellulite and foot care preparations.
Skincare Body care Premium Body care creams, lotions and milks that carry a brand name of a globally recognized prestige house. Includes anti-cellulite and foot care preparations.
Skincare Depilatories Depilatories All chemical hair removal products sold for domestic use. Does not include razors or waxing strips.
Skincare Facial care Anti-agers Products that aim to reduce the effects of skin aging (also known as cosmeceuticals). They generally contain vitamins and antioxidants.
Skincare Facial care Cleansing wipes Wet textile products used to clean the face without the need for soap or water. Does not include baby wipes.
Skincare Facial care Cream/gel/soap Cleansing creams, gels and liquid soaps marketed exclusively for use on the face. Does not include products defined elsewhere within this category.
Skincare Facial care Exfoliating scrubs Products containing granules that remove upper layers of dead skin cells. Includes dedicated facial scrubs only.
Skincare Facial care Eye make-up remover Cleansing cream, gel or liquid designed to provide minimal irritation to the eyes when removing eye make-up.
Skincare Facial care Face mask Also 'face masque'. Cleansing cream that is applied, left on until it dries, and then removed.
Skincare Facial care Fade cream Cream designed to remove the appearance of scars and blemishes. Contains bleaching agents (in the USA, hydroquinone)
Skincare Facial care Night cream Moisturising cream formulated to be applied before going to bed.
Skincare Facial care Pore strips Adhesive strips applied to the face and removed to clear pores and remove blackheads.
Skincare Facial care Toner Liquids applied to the skin using a cotton pad after cleansing, to remove final traces of make-up and cleansing products.
Skincare Facial care Other moisturisers Creams that hydrate, seal and protect the skin. Does not include products defined elsewhere within this category. Includes eye gel.
Skincare Hand care Mass Widely distributed hand care creams, lotions and milks. Does not include general body care products that can also be used on the hands.
Skincare Hand care Premium Hand care creams, lotions and milks that carry a brand name of a globally recognized prestige house. Does not include general body care products that can also be used on the hands.
Skincare Suncare After-sun Moisturising cream formulated for sunburnt skin. Generally contains additional natural or artificial products with a soothing effect.
Skincare Suncare Self-tan Products that either enhance natural tanning (tanning aids) or allow the skin to tan without developing exposure to the sun (sunless tanners). May also provide sun protection.
Skincare Suncare Sun protection Also 'sunscreen'. Products that are put on the skin in order to protect the skin from UV erythema (sunburn). Also includes lip products with a sun-protecting effect. Does not include self-tan products that also have a sun protection effect.

4.2 Distribution Channel Definitions

Datamonitor has standard channel definitions across each of the food, drink and personal care industries:

Personal Care

Drinks

Channel Definition
Discounters Discounters include limited assortment stores (eg Aldi, Netto); low-priced supermarkets (eg Kwik Save); mass merchandisers (eg Wal-Mart); and warehouse clubs (Costco)
Supermarkets/hypermarkets Made up of chains (multiples), co-ops and independents. Chains are retailers with 10 or more stores; co-ops are stores owned by co-operative societies; and independents are retailers with 10 or fewer stores.
Traditional grocers Also known as corner shops (UK), mom and pop stores (North America), tiendas (Latin America).
Convenience stores Small self-service supermarkets, with long opening hours (open later than 7pm), that are not attached to service stations.
Kiosks Small standalone units selling a limited selection of sweet and savory snacks and soft drinks (although kiosks in some countries sell a wider range of items).
Service stations Convenience stores located at service stations. Also known as forecourt, gas station or petrol station stores.
Specialist alcohol retailers Stores whose primary function is to sell alcohol. Includes state stores, plus all off-licences/liquor stores. Does not include alcohol discount clubs.
Other off-trade All other off-trade channels (including mail order).
On-trade All venues where drinks are sold for on-the-premises consumption.

Food

Channel Definition
Confectioners Stores specializing only in confectionery. There are some chains (e.g. Thornton's in the UK), although many are independent and some are artisanal (the products are made on the premises).
Bakeries Stores specializing in bakery products - nearly always artisanal products. There are some chains (eg Gregg's in the UK), although most are independent.
Convenience stores Small self-service supermarkets, with long opening hours (open later than 7pm), that are not attached to service stations.
Discounters Discounters include limited assortment stores (eg Aldi, Netto); low-priced supermarkets (eg Kwik Save); mass merchandisers (eg Wal-Mart); and warehouse clubs (Costco)
Home shopping Goods delivered to the home, bought over the Internet or via mail order companies.
Kiosks Small standalone units selling a limited selection of sweet and savory snacks and soft drinks (although kiosks in some countries sell a wider range of items).
Service stations Convenience stores located at service stations. Also known as forecourt, gas station or petrol station stores.
Supermarkets/hypermarkets Made up of chains (multiples), co-ops and independents. Chains are retailers with 10 or more stores; co-ops are stores owned by co-operative societies; and independents are retailers with 10 or fewer stores.
Traditional grocers Also known as corner shops (UK), mom and pop stores (North America), tiendas (Latin America).
Other Other distribution channels not covered explicitly. This often includes channel-specific distributors (eg vending machines for confectionery, milk carts for dairy food).

Personal Care

Channel Definition
Supermarkets/hypermarkets Made up of chains (multiples), co-ops and independents. Chains are retailers with 10 or more stores; co-ops are stores owned by co-operative societies; and independents are retailers with 10 or fewer stores.
Home shopping Goods delivered to the home, bought over the Internet or via mail order companies.
Direct sales Goods sold directly to the consumer by company representatives (eg Avon)
Pharmacies/drugstores Stores licensed to dispense Rx medication. Pharmacies focus on Rx and OTC healthcare products; drugstores additionally stock a wider range of groceries. Does not include supermarkets with pharmacy counters.
Department stores Large multi-sector retail stores organized into departments. Includes concession outlets within department stores.
Perfumeries Stores specializing only or predominantly in perfumes.
Specialist Personal care specialist stores (other than drugstores and perfumeries), such as Bath & Body Works and Body Shop.
Other Other distribution channels not covered explicitly.

Market	Category	Segment	Definition
Beer, cider & FABs	Beer	Ales, stouts & bitters	Top-fermenting dark beers usually brewed at room temperature. Stout is a strong, smooth, flat, very dark ale (eg Guinness); bitter is a dry, hoppy ale (eg John Smith's).
Beer, cider & FABs	Beer	Low/no alcohol	Low alcohol beer has an alcohol content below 3%; no alcohol beer has an alcohol content below 0.5%.
Beer, cider & FABs	Beer	Premium lager	Pale, bottom-fermented effervescent beer. "Premium" refers to price and branding, not alcohol content. In the USA, brands in this category are often referred to as 'super-premium' (eg Michelob).
Beer, cider & FABs	Beer	Speciality beer	Beer types not covered within mainstream categories - includes wheat beers and other local specialties.
Beer, cider & FABs	Beer	Standard lager	Pale, bottom-fermented effervescent beer. "Standard" refers to price and branding, not alcohol content. Also includes economy lagers and low-malt beers. Includes brands commonly described as 'premium' in the USA (eg Budweiser).
Beer, cider & FABs	Cider & perry	Overall	Cider (called hard cider in the US) is an alcoholic beverage made from the fermented juice of apples; perry is a similar beverage made from pears.
Beer, cider & FABs	FABs	Alcoholic soft drinks	All flavored drinks with an ABV of under 6% that are not based on wine or agricultural spirits. Includes 'malternatives'.
Beer, cider & FABs	FABs	Pre-mixed spirits	Ready-to-drink products consisting of a spirit base blended with a soft drink mixer. Example brand is Bacardi Breezer.
Beer, cider & FABs	FABs	Wine coolers	Ready-to-drink alcoholic beverage based on wine, fruit juice, sugar, and carbonated water.
Soft drinks	Bottled water	Sparkling flavored	Naturally or artificially carbonated bottled water with added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included.
Soft drinks	Bottled water	Sparkling unflavored	Naturally or artificially carbonated bottled water without added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included
Soft drinks	Bottled water	Still flavored	Still bottled water with added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included
Soft drinks	Bottled water	Still unflavored	Still bottled water without added flavoring. Includes mineral water, spring water and table (treated tap) water. Only containers below five liters are included
Soft drinks	Carbonates	Cola - regular	Carbonated drinks flavored with cola nut extract or artificial cola flavoring and sweetened with sugar (eg Coca-Cola).
Soft drinks	Carbonates	Cola - diet	Carbonated drinks flavored with cola nut extract or artificial cola flavoring and sweetened with aspartame, saccharine, or other artificial sweeteners (eg Diet Pepsi, Coca-Cola Light).
Soft drinks	Carbonates	Fruit-flavored	Carbonated drinks flavored with natural or artificial fruit flavoring (eg Tango, 7UP).
Soft drinks	Carbonates	Mixers	Carbonated drinks sold primarily to be mixed with alcohol (eg tonic water, bitter lemon).
Soft drinks	Carbonates	Other	All other carbonated drinks, except functional drinks, RTD teas and sparkling water.
Soft drinks	Concentrates	Liquid concentrates	Squashes, cordials and other liquid concentrates for dilution to taste by consumer (eg Robinson's, Ribena). May contain fruit juice.
Soft drinks	Concentrates	Powder concentrates	Concentrates sold in dry powder form for dilution to taste by consumer (eg Tang, Kool-Aid).
Soft drinks	Functional drinks	Energy drinks	Drinks that replace the energy (plus liquid and salts) lost before, during or after exercising or illness (eg Lucozade, Red Bull, Virgin Energy).
Soft drinks	Functional drinks	Sports drinks	Energy drinks that additionally provide a range of other nutrients, also known as isotonic drinks (eg Gatorade, Isostar). Does not include powdered variants.
Soft drinks	Functional drinks	Nutraceutical drinks	Drinks with components or ingredients added to give it a specific medical or physiological benefit. In countries where nutraceutical products are legally defined, only these drinks are included. Does not include energy/sports drinks.
Soft drinks	Functional drinks	Smoothies	Drinks based on a blend of juices and dairy products (milk or yogurt). Can be still or carbonated. Excludes nutraceutical drinks.
Soft drinks	Juices	Fruit drinks (0-29% juice)	Fruit-flavored still drinks containing less than 29% juice (eg Sunny Delight). The rest is water, coloring, flavoring and sweetener. Does not include fruit-flavored RTD teas or functional drinks.
Soft drinks	Juices	Nectars (30-90% juice)	Drinks containing 30-90% fresh juice or made-up concentrate (eg Pago). The rest is water, coloring, flavoring and sweetener. Does not include fruit-flavored RTD teas or functional drinks.
Soft drinks	Juices	Pure fruit (100% juice)	Fruit juices containing more than 90% fresh juice or made-up juice concentrate (eg Tropicana).
Soft drinks	Juices	Vegetable juices	All still soft drinks containing vegetable juice (eg V8).
Soft drinks	RTD tea & coffee	RTD coffee	All prepackaged ready-to-drink beverages containing coffee.
Soft drinks	RTD tea & coffee	RTD tea	All prepackaged ready-to-drink beverages containing tea, including herbal teas.
Spirits	Brandy	Cognac	Grape brandy produced in France's Cognac region.
Spirits	Brandy	Armagnac	Grape brandy produced in France's Armagnac region.
Spirits	Brandy	Fruit brandy	Spirit made by distilling fruit wine (other than grape wine).
Spirits	Brandy	Other grape brandy	Spirit made by distilling grape wine (other than Armagnac and Cognac)
Spirits	Gin & genever	Overall	Spirit made by distilling malted barley, rye or maize grain and flavored with juniper berries.
Spirits	Liqueurs	Cream	Sweet drinks with over 17% ABV and at least 2.5% sugar content manufactured using a distilled spirit and cream (eg Bailey's).
Spirits	Liqueurs	Fruit	Sweet drinks with over 17% ABV and at least 2.5% sugar content, manufactured using a distilled spirit and extracts of fruit (eg Midori, Passoa).
Spirits	Liqueurs	Other	Sweet drinks with over 17% ABV and at least 2.5% sugar content, manufactured using a distilled spirit and flavoring ingredients (such as seeds, herbs, flowers, nuts or spices). Includes Amaretto, Galliano, Tia Maria.
Spirits	Rum	Dark rum	A spirit made from sugar cane, darkened either by the addition of caramel or by maturation in oak containers (eg Captain Morgan, Navy Rum)
Spirits	Rum	Light rum	Spirit made from sugar cane with no coloring additives (eg Bacardi)
Spirits	Speciality spirits	Overall	Distilled beverages not defined within the other categories. Includes local specialties (eg aquavit).
Spirits	Tequila & mezcal	Overall	Spirit distilled from agave plants (eg Jose Cuervo). Tequila is a variety of mezcal produced in Mexico's Tequila region.
Spirits	Vodka	Flavored	Unaged spirit made from agricultural alcohol (usually grain or rye) with added flavoring and/or sweetener (eg Absolut Peppar, Stolichnaya Vanil)
Spirits	Vodka	Unflavored	Unaged spirit made from agricultural alcohol (usually grain or rye) with no added flavoring (eg Smirnoff, Stolichnaya)
Spirits	Whisk(e)y	American	All whiskey produced in the USA (eg Jack Daniel's, Jim Beam). Includes bourbon (corn-based) and rye whiskeys.
Spirits	Whisk(e)y	Canadian	All whiskey produced in Canada (eg Canadian Club). Includes bourbon (corn-based) and rye whiskeys.
Spirits	Whisk(e)y	Irish	All whiskey produced in Ireland, generally made from barley (eg Jameson, Bushmills).
Spirits	Whisk(e)y	Scotch	Spirit produced in Scotland by turning barley into malt which is infused in water, then fermented, distilled and aged. Single malt Scotch whiskies (eg Talisker, Glenlivet) contain whisky from only one distillery. Blended scotches are made by blending different single malt Scotch whiskies with a variety of grains such as unmalted barley, wheat or maize (eg Johnnie Walker, Famous Grouse).
Wine	Fortified wine	Madeira	Fortified wine produced in the Portuguese Madeira islands. Madeira is exposed to extreme temperature before bottling to prevent secondary fermentation.
Wine	Fortified wine	Port	Sweet, thick, rich fortified wine produced in the Portuguese Douro Valley with an ABV of around 20%.
Wine	Fortified wine	Sherry	Fortified wine produced in Spain's Jerez region. The wine is fortified with neutral spirits and aged for at least four years in a series of barrels.
Wine	Fortified wine	Others	All fortified wine (ABV between 14-20%) other than madeira, port, sherry. Does not include vermouth.
Wine	Sparkling wine	Cava	Sparkling wine produced in Spain using the 'methode traditionelle' (natural carbonation via a second fermentation in the bottle).
Wine	Sparkling wine	Champagne	Sparkling wine produced in the Champagne region of France, using Chardonnay, Pinot Noir and Pinot Meunier grapes. Champagne is naturally carbonated via a second fermentation in the bottle.
Wine	Sparkling wine	Other	All sparkling wines sold that do not meet the definitions of any of the other categories.
Wine	Sparkling wine	Domestic	Sparkling wine produced and consumed domestically. Includes sparkling wine made from imported grape must.
Wine	Sparkling wine	Imported	Sparkling wine produced abroad. Includes wine produced abroad and bottled domestically.
Wine	Still wine	Red	Still wine produced from black grapes with the skin left in during fermentation. Excludes red fortified wines and red vermouth.
Wine	Still wine	Rosé	Still wine produced either from black grapes with the skin left in for a short time during fermentation, or by mixing red and white wines (the latter practice is forbidden in some countries).
Wine	Still wine	White	Still wine produced from white grapes or black grapes with the skin removed before fermentation. Excludes white fortified wines and white vermouth.
Wine	Vermouth	Bianco	Includes dry and sweet white vermouth. Vermouth is made by fortifying wine to around 15%, storing in casks for at least a year, and then adding additional wine which has been fortified to 50%, mixed with aromatics, and also stored for a year.
Wine	Vermouth	Rosso	Includes all red vermouth. Vermouth is made by fortifying wine to around 15%, storing in casks for at least a year, and then adding additional wine which has been fortified to 50%, mixed with aromatics, and also stored for a year.

Fragrances	Male	Mass	Fragrances aimed exclusively at men, with a wide distribution through retail channels such as grocery chains and pharmacies (eg Old Spice). Generally from mass production runs.
Fragrances	Male	Premium	Fragrances aimed exclusively at men, carrying the brand name of a globally recognized prestige house (eg Hugo). Primarily distributed through department stores and specialty stores.
Fragrances	Female	Mass	Fragrances aimed exclusively at women, with a wide distribution through retail channels such as grocery chains and pharmacies (eg Charlie). Generally from mass production runs.
Fragrances	Female	Premium	Fragrances aimed exclusively at women, carrying a brand name of a globally recognized prestige house (eg Chanel No 5). Primarily distributed through department stores and specialty stores.
Fragrances	Unisex	Mass	Fragrances aimed at people of both sexes, with a wide distribution through retail channels such as grocery chains and pharmacies (eg 4711). Generally from mass production runs.
Fragrances	Unisex	Premium	Fragrances aimed at people of both sexes, carrying a brand name of a globally recognized prestige house (eg CK Be). Primarily distributed through department stores and specialty stores.
Haircare	Conditioner	Intensive	Hot oils and masks used for hair conditioning at home
Haircare	Conditioner	Traditional	Liquid hair conditioners. Includes leave-in and wash-out products.
Haircare	Conditioner	Other	Coloring conditioners, conditioning mousses and mousse balms.
Haircare	Hair colorants	Bleachers	Permanent products designed for hair lightening only.
Haircare	Hair colorants	Highlights/Lowlights	Permanent hair products that create light or dark streaks.
Haircare	Hair colorants	Permanent	Permanent hair coloring products that chemically bind to hair and do not wash out.
Haircare	Hair colorants	Semi-permanent	Coloring products designed to last through six to eight washes (eg Loving Care).
Haircare	Hair colorants	Tone on tone	Coloring products designed to last longer than semi-permanents but not to permanently bind to the hair shaft (eg Lasting Care).
Haircare	Hair colorants	Other	All other semi-permanent or permanent coloring products, such as henna.
Haircare	Perms & relaxers	Overall	All home perms (in foam or lotion form) and all home hair relaxing products.
Haircare	Shampoo	2-in-1	Combined shampoo and conditioning products.
Haircare	Shampoo	Anti-dandruff	Shampoos marketed primarily on the basis of their anti-dandruff properties.
Haircare	Shampoo	Baby	Shampoos marketed primarily for use on babies and infants.
Haircare	Shampoo	Standard	Liquid or cream preparation of soap or detergent to wash the hair, other than specialist niche shampoos.
Haircare	Shampoo	Other	Niche shampoos not covered elsewhere (includes medicated shampoos)
Haircare	Styling agents	Creams and waxes	Styling creams are gentle holding products that also moisturize hair; waxes (including pomades) are strong, holding products. Colored products are included; wax sprays are not.
Haircare	Styling agents	Gel	Thick, clear liquids applied to wet hair to provide strong hold, or to dry hair to give a wet look or apply to specific areas. Colored products are included; gel sprays are not.
Haircare	Styling agents	Hairspray	Hairspray covers aerosols and non-aerosols such as pumps, pump and sprays. It does not include spray mousses, waxes or gels.
Haircare	Styling agents	Mousse	Aerosol foams used for hair styling. Colored products are included.
Haircare	Styling agents	Styling spray	Includes gel sprays, wax sprays, and other non-hairspray sprayed products.
Haircare	Styling agents	Other	Styling agents not covered within the other segments, chiefly oils and spritzers.
Haircare	Salon products	Overall	All haircare products sold by or used in salons (both over-the-counter and in-the-basin). Value is measured at the price paid by the salon.
Make-up	Eye make-up	Eyeliner	Make-up applied to enhance the shape of the eyes. Includes liquid, pencil and powder products.
Make-up	Eye make-up	Eyeshadow	Make-up applied to color the eyelids. Includes cream, matte, pencil and liquid products.
Make-up	Eye make-up	Mascara	Make-up applied to enhance the eyelashes. Includes black and colored varieties.
Make-up	Eye make-up	Other	Any other eye make-up product not covered in the other categories. Includes eye glosses.
Make-up	Face make-up	Blusher	Blusher products apply color to the skin. Includes powder, cream, liquid and gel varieties.
Make-up	Face make-up	Foundation	Products that are applied to the entire face to allow a uniform appearance. Includes liquid, powder and cream products.
Make-up	Face make-up	Powder	Products that prevent facial shinyness. Can be loose or pressed (cake).
Make-up	Face make-up	Other	All other face make-up products (excluding eye make-up).
Make-up	Lip make-up	Lipliner	Products used to define the lips and keep lipstick in place. Typically available in pencil form.
Make-up	Lip make-up	Lipstick/gloss	Lipsticks are waxy, colored cosmetics, available in stick form frost, matte or cream varieties. Lip glosses are thick liquid products packaged in pots or tubes.
Make-up	Lip make-up	Other	Other lip make-up products (including lip sheers). Does not include lip balms.
Make-up	Nail make-up	Nail varnish	Clear or colored quick-drying lacquer for the nails (nail polish, nail enamel).
Make-up	Nail make-up	Nail varnish remover	All chemical products marketed for the removal of nail polish. Includes liquids, pads and sticks.
Make-up	Nail make-up	Other	All other nail make-up products. Does not include false nails.
Skincare	Body care	Mass	Widely distributed body care creams, lotions and milks. Includes anti-cellulite and foot care preparations.
Skincare	Body care	Premium	Body care creams, lotions and milks that carry a brand name of a globally recognized prestige house. Includes anti-cellulite and foot care preparations.
Skincare	Depilatories	Depilatories	All chemical hair removal products sold for domestic use. Does not include razors or waxing strips.
Skincare	Facial care	Anti-agers	Products that aim to reduce the effects of skin aging (also known as cosmeceuticals). They generally contain vitamins and antioxidants.
Skincare	Facial care	Cleansing wipes	Wet textile products used to clean the face without the need for soap or water. Does not include baby wipes.
Skincare	Facial care	Cream/gel/soap	Cleansing creams, gels and liquid soaps marketed exclusively for use on the face. Does not include products defined elsewhere within this category.
Skincare	Facial care	Exfoliating scrubs	Products containing granules that remove upper layers of dead skin cells. Includes dedicated facial scrubs only.
Skincare	Facial care	Eye make-up remover	Cleansing cream, gel or liquid designed to provide minimal irritation to the eyes when removing eye make-up.
Skincare	Facial care	Face mask	Also 'face masque'. Cleansing cream that is applied, left on until it dries, and then removed.
Skincare	Facial care	Fade cream	Cream designed to remove the appearance of scars and blemishes. Contains bleaching agents (in the USA, hydroquinone)
Skincare	Facial care	Night cream	Moisturising cream formulated to be applied before going to bed.
Skincare	Facial care	Pore strips	Adhesive strips applied to the face and removed to clear pores and remove blackheads.
Skincare	Facial care	Toner	Liquids applied to the skin using a cotton pad after cleansing, to remove final traces of make-up and cleansing products.
Skincare	Facial care	Other moisturisers	Creams that hydrate, seal and protect the skin. Does not include products defined elsewhere within this category. Includes eye gel.
Skincare	Hand care	Mass	Widely distributed hand care creams, lotions and milks. Does not include general body care products that can also be used on the hands.
Skincare	Hand care	Premium	Hand care creams, lotions and milks that carry a brand name of a globally recognized prestige house. Does not include general body care products that can also be used on the hands.
Skincare	Suncare	After-sun	Moisturising cream formulated for sunburnt skin. Generally contains additional natural or artificial products with a soothing effect.
Skincare	Suncare	Self-tan	Products that either enhance natural tanning (tanning aids) or allow the skin to tan without developing exposure to the sun (sunless tanners). May also provide sun protection.
Skincare	Suncare	Sun protection	Also 'sunscreen'. Products that are put on the skin in order to protect the skin from UV erythema (sunburn). Also includes lip products with a sun-protecting effect. Does not include self-tan products that also have a sun protection effect.

Channel	Definition
Discounters	Discounters include limited assortment stores (eg Aldi, Netto); low-priced supermarkets (eg Kwik Save); mass merchandisers (eg Wal-Mart); and warehouse clubs (Costco)
Supermarkets/hypermarkets	Made up of chains (multiples), co-ops and independents. Chains are retailers with 10 or more stores; co-ops are stores owned by co-operative societies; and independents are retailers with 10 or fewer stores.
Traditional grocers	Also known as corner shops (UK), mom and pop stores (North America), tiendas (Latin America).
Convenience stores	Small self-service supermarkets, with long opening hours (open later than 7pm), that are not attached to service stations.
Kiosks	Small standalone units selling a limited selection of sweet and savory snacks and soft drinks (although kiosks in some countries sell a wider range of items).
Service stations	Convenience stores located at service stations. Also known as forecourt, gas station or petrol station stores.
Specialist alcohol retailers	Stores whose primary function is to sell alcohol. Includes state stores, plus all off-licences/liquor stores. Does not include alcohol discount clubs.
Other off-trade	All other off-trade channels (including mail order).
On-trade	All venues where drinks are sold for on-the-premises consumption.

Channel	Definition
Confectioners	Stores specializing only in confectionery. There are some chains (e.g. Thornton's in the UK), although many are independent and some are artisanal (the products are made on the premises).
Bakeries	Stores specializing in bakery products - nearly always artisanal products. There are some chains (eg Gregg's in the UK), although most are independent.
Convenience stores	Small self-service supermarkets, with long opening hours (open later than 7pm), that are not attached to service stations.
Discounters	Discounters include limited assortment stores (eg Aldi, Netto); low-priced supermarkets (eg Kwik Save); mass merchandisers (eg Wal-Mart); and warehouse clubs (Costco)
Home shopping	Goods delivered to the home, bought over the Internet or via mail order companies.
Kiosks	Small standalone units selling a limited selection of sweet and savory snacks and soft drinks (although kiosks in some countries sell a wider range of items).
Service stations	Convenience stores located at service stations. Also known as forecourt, gas station or petrol station stores.
Supermarkets/hypermarkets	Made up of chains (multiples), co-ops and independents. Chains are retailers with 10 or more stores; co-ops are stores owned by co-operative societies; and independents are retailers with 10 or fewer stores.
Traditional grocers	Also known as corner shops (UK), mom and pop stores (North America), tiendas (Latin America).
Other	Other distribution channels not covered explicitly. This often includes channel-specific distributors (eg vending machines for confectionery, milk carts for dairy food).