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About the Database
Business & Management Practices is a broad based business database of tabular data. Search Business & Management Practices by keywords or topics. The database is international in scope and covers important facts and figures occurring in all manufacturing and service industries. Information is selected from over 700 leading US and international trade journals, general business publications, newsletters, and national, and regional newspapers from over 30 countries, covering over 190 countries around the world.The archival database is indexed on over 90 concept and marketing terms. Concept terms include Industry Forecasts, Demographics, Trends, to name a few, while Marketing terms cover Product Positioning, Network TV Advertising, Direct Mail, and many others... all over some 90+ industries.
Category
News
Publisher
Gale/Cengage Learning
http://www.gale.cengage.com/
About the Publisher
Gale, part of Cengage Learning, is a world leader in e-research and educational publishing for libraries, schools and businesses. Best known for accurate and authoritative reference content as well as intelligent organization of full-text magazine and newspaper articles, Gale publishes learning resources in a variety of formats including web portals, digital archives, print and eBooks.